TIRE TESTING SERIES: GERMANY
TIRE TESTING SERIES: SWEDEN
With a name like Canadian Tire, odds are you’ll want to ensure your tires are up to par - Canadian Tire brought us on to complete a series of tire testing videos to further educate and inform their consumers of their precision and quality. Shot on location in Germany, we had 4 days to prep - that included: budgeting, scheduling, carnets filing, sourcing crew, while organizing the entire shoot in a different language. - Powered by determination, we pulled it off. Having conquered Germany in 2016, Canadian Tire asked us to up the ante with their 2017 line.
With an exclusive invite to their state of the art facility located miles from the North Pole, our team overcame the frigid temperatures and sniped shots. Our teams utilized car mounts, stabilized camera mounts, drones and ultra-high res cameras to capture and deliver content that was engaging, informative and reaffirming of the brand’s top quality product. Content that grips, holds, while keeping momentum no matter what platform.
ABOVE: DISPLAYS the main pageS of each theme.
VIDEO SERIES INCLUDED: THOUGHT-STARTERS, TIPS & TRICK VIDEOS,AND MICRO CONTENT TO SNACK ON.
Canadian Tire brought us on board to develop and produce video content for their 2016 digital catalogue, designed to give customers a chance to see real people, in real scenarios, using products sold in Canadian Tire stores.
We created a total of 114 videos in both English and French in a 6 week span, including ‘Thought Starter’ videos which lived on the main page and acted as this product’s hero content - overall guides to their multiple, micro-content ‘Tips&Tricks’ videos.
These catalog videos covered anything and everything - from basic car maintenance in Canadian winters to coffee maker pros and cons. We also had the opportunity to work with some notable names, capturing Christmas with Team Canada’s Hayley Wickenheiser, building a new home with Paralympic swimmer Benoit Huot, and of course in true Canadian style - showcasing a good ol’ game of hockey with the Choi family. Who's in for some Shinny? All of these ‘Thought Starter videos lived to inform, engage and infuse a sense of community within the Canadian Tire consumer.