We were invited to the exclusive DCL launch party in the heart of New York City! The event was hosted at the contemporary complex Affirmation Arts, as soon as you set foot into the venue you felt and understood the innovation within the DCL brand. The breathtaking works of photographer Karen Collins and Daniel Lindh hung on the wall, and the full new product line displayed on a book shelf, where you were able to have your skin ritual built by the genius himself, Joel Rubin.
We have a ton of respect for the DCL team as we witnessed the brand's transformation from a simple and typical dermatological bottle to a piece of art. The brand pulled away from tradition and rebuilt as a sexy but classy and modern skin care product.
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