We understanding the importance of brand + social influencer relationship - but let's not stuff products down consumers throats and take away from a trusted influencers.
How do we do it? Well by now we have a good number of influencer projects under our belts. We study their socials to understand what their value is and read the comments to really understand what the viewers want to see. From the brand side we learn about the products they need to push and we combine the power of both not taking away from one or the other.
We worked with Dan Rodo - a Canadian / American Youtuber with close to 400,000 subscribers and 47,000,000+ views and produced two videos for The Source while respecting Dan's style and self brand.