Capturing CAA National’s first nationwide campaign
Chrilleks were trusted with building CAA National’s first marketing campaign with a nationwide roll out.
By listening to the different clubs and their needs, we created 3 hero videos that we customized for all six regions across Canada. Everything was captured in three days with 10 locations, and 110 CAA members as actors and actresses to give the campaign an authentic feel. Our videos were played in movie theaters, Canadian television networks, and social media outlets. Chrilleks is the only production partner CAA National uses and continues to produce with them.