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Canadian Tire | Tire Testing

Helping Canada’s largest retail store to showcase their tire’s precision and quality with video content


Content Development




Canadian Tire


With just four days to prep, Chrilleks mapped the best ways to demonstrate the quality of the product within various environments before flying to Germany to shoot.


Our videos are evergreen and have been used for the last four years running.

Going Digital

We also created the assets for Canadian Tire’s famous digital catalogue where viewers can watch informative videos for each product, instead of viewing static images. 

Canadian Tire Tire Testing Series

Canadian Tire loved Chrilleks’ performance so much we were brought back for another project, this time at their world-class facility in northern Sweden, kilometers from the north pole. Here we executed another massive campaign of high performing photography and video for their following catalogue.