DCSHOECOUSA | Tribeka
Using mind bending visuals to create an iconic sneaker
Chrilleks partnered with DCShoes to promote the Tribeka, a shoe they were struggling to sell. Through in-depth interviews, we identified what made this model different and then built a video campaign that placed the shoe into a suitable environment. This helped the audience immediately connect with the vibe, while anchoring in DC’s values and voice.
The campaign exceeded DC’s expectations generating an in-person launch party event and creating two collaborations.
DC only expected a video from Chrilleks.
The campaign centered around mind bending visuals, the city grit of Los Angeles, and a clean fashion feel. In fact, it exceeded DC’s expectations generating an in-person launch party event and creating collaborations from two other partners, The_ONES and Sneaker Lab. DC only expected a video from Chrillkes. The Trebeka shoe sold out the day the campaign went live. We’ve now collaborated with DCShoes more than 18 times.