Gymshark | Blackout
3 million products sold in 48 hours. Highest activity on Shopify. Trending #2 in the US on Twitter.
Gymshark tasked Chrilleks with producing a campaign for their biggest event of the year, the Black Friday sale. We worked closely with the team to coordinate over 25 Gymshark athletes, and 15 extras on a 3-day production where hundreds of social and digital assets were created to cover each part of the campaign.
As Gymshark’s website crashes every Black Friday, we created additional assets to keep the consumers engaged while the site got back up into working order. This increased conversions and kept sales high while reducing the customers’ frustration.
Sent out to customers leading up and through-out the entire campaign.
Black friday is no longer an event.
It's a season
Our assets helped Gymshark have their biggest ever digital campaign, and they sold 3 million units within the first 48 hours. Of course, Gymshark wanted to work with us again. We’ve since bonded a creative partnership for countless projects.