Gymshark Blackout | Chrilleks

Gymshark | Blackout

3 million products sold in 48 hours. Highest activity on Shopify. Trending #2 in the US on Twitter.

Service

Assisted in
Producing and Production

Client

Gymshark

Chrilleks' Team assisted in producing a campaign for their biggest Gymshark event of the year, their Black Friday sale. We worked closely with the team to coordinate over 25 Gymshark athletes, and 15 extras on a 3-day production where hundreds of social and digital assets were created to cover each part of the campaign.

Gymshark_BlackOut_GROUP SHOT_Chrilleks_.

We worked closely with the team to coordinate over 25 Gymshark athletes, and 15 extras on a 3-day production where hundreds of social and digital assets were created to cover each part of the campaign.

Video supplied by Gymshark.

As Gymshark’s website crashes every Black Friday, additional assets to keep the consumers engaged while the site got back up into working order. This increased conversions and kept sales high while reducing the customers’ frustration.

Gymshark_BlackOut__Chrilleks_Campaign_01

Gymshark_BlackOut_VITAL SEAMLESS LS CROP

Gymshark_BlackOut_SCULPTLEGGINGS-POWDERR

Gymshark_BlackOut_Sao Outfit 5 43-Edit.H

Gymshark_BlackOut_TURBO SEAMLESS LS CROP

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Gymshark_BlackOut_FLEX LS CROP - LEGGING

Gymshark_BlackOut_FLEX STRAPPY SPORTS BR

Gymshark_BlackOut_POISE SPORTS BRA - LEG

Gymshark_BlackOut_LEGACY DROP ARM HOLE -

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Gymshark_BlackOut_ARRIVAL SS T-SHIRT - W

Gymshark_BlackOut_WINDCHEATER - DARK GRE

Gymshark_BlackOut_WINDCHEATER - DARK BLU

Gymshark_BlackOut_ULTRASEAMLESSCROPTOP-C

Ad's Gymshark ran.

Newsletters

Sent out to customers leading up and through-out the entire campaign.

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Newsletters supplied by Gymshark.

Gymshark.com

Black friday is no longer an event.
It's a season

Our assets helped Gymshark have their biggest ever digital campaign, and they sold 3 million units within the first 48 hours. Of course, Gymshark wanted to work with us again. We’ve since bonded a creative partnership for countless projects.

Gymshark.com

Video supplied by Gymshark.