Gymshark | Whitney Simmons 1st Collection
Building excitement with behind-the-scenes footage
After the success of our previous collaborations, Gymshark wanted a video campaign and photography promoting influencer Whitney Simmons’ clothing line.
We worked closely with Whitney and Gymshark to create an aesthetic that matched both of their brands, while filming Whitney surprising fans to build up hype and excitement. Our images were used on a 25ft billboard on Melrose Avenue, Los Angeles. The limited edition clothing line sold out in 4 minutes, the fastest sell out in Gymshark history.