Why Summer Is The Perfect Time To Create Q4 Content

Written by Marianne Wright

[Los Angeles, California]

While you may be enjoying the August sunshine, 13% of consumers are already starting their holiday shopping. As much as we might want to stay in our summer frame of mind, it’s time to start thinking about your Q4 content and holiday campaigns.

While the world is starting to reopen, a large majority of people are still working from home and practicing social distancing. We’re seeing online shopping growing as people continue to spend more online than ever before. A survey conducted

by Engine in late March found that people

are spending on average 10-30% more online.

For most of us, this isn’t news—people are avoiding shopping centers and brick-and-mortar stores during the pandemic and are therefore making more e-commerce purchases.

As a business, have you considered how this shift to online shopping will affect Q4 and holiday campaigns?

Here at Chrilleks, we’re active in creating Q4 content for our clients to ensure their digital marketing campaigns are up and running. From photography and video campaigns to our signature snackable content, Chrilleks is creating engaging content that makes a lasting impression through — building holiday content and campaigns currently.

Bazaarvoice conducted an international study using its network of over 6,200 brands and retailer sites and they found that 85% of retailers believe online sales will increase this holiday season. And 61% of respondents are expecting higher engagement and purchasing through social media channels (both organic and paid).

While we all think of Q4 and holiday shopping as a fall activity, the reality is that more and more consumers are starting their holiday shopping as early as the summer.

The same survey that found 13% of consumers planned to start their holiday shopping, also found that 73% of those early-shoppers have already made purchases to give as gifts during the 2020 holiday season.

Another 31.5% begin their shopping in the fall and, according to Salesforce, 50% of the holiday season’s revenue can be expected to be completed by December 3rd.

COVID-19 adds a few more layers to holiday shopping. In an attempt to avoid the long lines and large crowds, retailers may choose to completely cancel their in-person Black Friday sales this year. Walmart is the first large retailer to announce that their stores will remain closed on Thanksgiving.

Because of this, more retailers will be focusing heavily on their online sales and shopping experiences.

Thankfully, our newest offering—Virtual Productions—allows us to create high-quality studio content without ever having to leave the comfort and safety of your home. Virtual Productions allow you to be “on set” from your home office. Our system shows you multiple angles of the set and our dedicated team walks you through the entire process so you don’t miss a thing.

It’s a great way to get your Q4 content up and running, all while keeping your team’s safety top of mind.

It also adds a new timing element that needs to be considered—gone are the days of ordering a last-minute gift and receiving it the next day. Longer shipping times mean that consumers will be proactive in completing their shopping earlier to avoid any potential delays.

It’s not enough for October 1st to roll around and then begin planning for your Q4 campaigns—you’ll need to start planning and promoting early to ensure that you capture the largest possible market segment. At Chrilleks, we are actively working on Q4 content for our clients, helping them stay ahead and make the biggest impact during the holiday season.

Let’s get started on making this Q4 your best one yet.

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Toronto | Los Angeles 213.700.8130 

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